EVENTS

Translating client brands from a style guide to impactful live experiences.

In my role as Art Director, I established the visual identity in alignment with the client's brand guidelines, conceptualizing and designing event spaces while developing initial templates for events, trade shows, and exhibits. Working alongside the traffic manager, client solution managers, designers, and the production team, I orchestrated the creation of all graphic elements, encompassing keynote presentations, booth designs, sponsorship solutions, branding activations, and signage opportunities.

Maintaining close collaboration with the Creative Director, I ensured creative consistency with strategic objectives and made crucial branding and content decisions aimed at driving key performance indicators (KPIs) and achieving the client's goals.